What We Do

You can see the problem. We find the cause.

Whether the work is already in operation or still in design, Praxis identifies the most likely cause of the issue and how to act on it, or where the gap is.

Whose behavior we work on

Employee behaviorWhy people inside an organization disengage, resist a change, leave, or work around a process, and what in the system around them is producing it.
Customer behaviorWhy customers drop off, don't adopt, complain or don't come back, read from how they actually behave, not from assumptions.
Public behaviorWhy people don't take up, comply with or respond to a policy or program, and how to design it for how they actually behave.

How we engage

Five engagements, each building on the last. You can stop after any of them.

  1. 1

    Rapid Read 48 hours · from $1,500

    One call, then a short written brief within 48 hours: the most likely causes, ranked, and the data that would test them.

    What you get

    • A 30-minute call to describe the problem in your own words
    • A three-page brief: the most likely causes, ranked, with the rival explanations
    • The exact data to collect to test them

    When it fits

    You want a fast first view before committing to a full Sprint. Paid on delivery.

  2. 2

    Hypothesis Sprint About 2 weeks

    Starting from Diagnose, or Gap Analysis for work still in design, you get ranked hypotheses and a plan to validate them.

    What you get

    • A structured intake, completed together on a call
    • Ranked hypotheses: the most likely causes of the behavior and how to act on each, ranked by how well each explains what you are seeing
    • A validation plan: which data to collect and how it will be tested

    When it fits

    You can see the problem (low uptake, drop-off, complaints, disengagement) but not yet the cause. Every hypothesis starts unverified, with no confidence rating.

  3. 3

    Validation and intervention design

    Where data exists, the leading hypotheses are tested. Interventions are then designed for what holds up.

    What you get

    • Your real data tested with established statistics, the only point where confidence is given
    • Interventions drawn from solutions researchers proposed for that mechanism, labelled by how much evidence stands behind them
    • Nothing proposed for a hypothesis your data does not support

    When it fits

    The work is already running and there is data to test. For work still in design, there is no data yet, so interventions are designed to close the gaps found.

  4. 4

    Trial and measurement

    The intervention is trialled, ideally against a control group, and the results are measured.

    What you get

    • A trial design with a clear comparison, ideally a control group
    • Measurement over a set period, for example three months
    • A plain answer: did it work, and by how much

    When it fits

    An intervention is ready and you want proof before rolling it out more widely. What works moves on to scaling.

  5. 5

    Behavioral Radar Retainer

    New cases keep running through Praxis, so emerging problems are caught early.

    What you get

    • New cases diagnosed as they come up
    • An early-warning signal before a problem becomes expensive
    • Continuity: the same method and format every time

    When it fits

    You have finished an engagement and want to keep watching how people respond as things change.

Beyond the recommendation

Measured, not assumed

A diagnosis leads into a trial and a measured period, for example three months, so you see whether the intervention worked for you, and by how much. New cases can keep being diagnosed afterwards as an early-warning signal.

Advisory by nature

Like a doctor recommending a treatment rather than performing surgery, we propose; you decide and implement. Every engagement is covered by a written agreement that says so.

See it on your own problem.

Book a 30-minute live read: describe one problem and see the likely causes ranked before the call ends.

Book a live read