About
The person behind Praxis
Muhammad Shehadeh, PhD ABD, MSc
15+ Years of Consulting
Muhammad Shehadeh brings 15+ years experience of professional consulting, and People & Culture experience to Praxis, with deep expertise in Behavioral Science, Organizational Design, and Human Resources.
PhD in Organizational Behavior & HR
Currently pursuing a PhD in Organizational Behavior & Human Resources, Muhammad combines rigorous academic training with practical consulting experience across private and public sector organizations.
Praxis Behavioral & Platformation
He is the founder of Praxis Behavioral and Platformation, a personal thought leadership platform exploring behavioral science, organizational design, and policy interventions.
What we believe
Praxis Behavioral is built on a simple premise: understanding Human Behavior is the root of Organizational Effectiveness.
Mind the people first. The right design follows.
We don't consult with playbooks. We diagnose with rigor.
We don't treat behavior like a problem to manage. We treat it as a system to understand.
Through applied behavioral science, we help organizations and governments make decisions that actually stick. Designed for how people actually are, we bridge thought, emotion, and action.
Low uptake, disengagement, complaints, drop-off, non-compliance. Behavior is rarely the issue. The systems, incentives, and information surrounding people are.
Praxis identifies which behavioral mechanism is most likely driving the problem, then guides the work from diagnosis to an intervention and a measured trial.